{"id":6576,"date":"2026-10-27T19:22:23","date_gmt":"2026-10-27T19:22:23","guid":{"rendered":"https:\/\/codigon.gs1.org.ar\/?p=6576"},"modified":"2026-10-27T19:22:49","modified_gmt":"2026-10-27T19:22:49","slug":"canva-craft-inteligencia-artificial-imagenes","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2026\/10\/27\/canva-craft-inteligencia-artificial-imagenes\/","title":{"rendered":"Canva Craft: de una idea a un dise\u00f1o, con m\u00e1s control y menos esfuerzo"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>Canva present\u00f3 Craft, su primer modelo propio de inteligencia artificial para generar im\u00e1genes. La herramienta promete mayor precisi\u00f3n en los dise\u00f1os, textos m\u00e1s claros y nuevas posibilidades de edici\u00f3n para quienes crean contenido digital.<\/strong><\/p>\n<p>Crear una imagen con inteligencia artificial es cada vez m\u00e1s sencillo. Sin embargo, conseguir que el resultado tenga el dise\u00f1o, los textos y la distribuci\u00f3n que imaginamos sigue siendo un desaf\u00edo.<\/p>\n<p>Para mejorar esa experiencia, <a href=\"https:\/\/www.canva.com\/newsroom\/news\/canva-craft\/\"><strong>Canva lanz\u00f3 Canva Craft<\/strong><\/a>, un nuevo modelo de IA desarrollado por su propio equipo de investigaci\u00f3n.<\/p>\n<p>La herramienta est\u00e1 pensada para crear desde fotograf\u00edas e ilustraciones hasta publicaciones para redes sociales, anuncios y otras piezas de marketing.<\/p>\n<h2>\u00bfQu\u00e9 hace diferente a Canva Craft?<\/h2>\n<p>A diferencia de otros generadores de im\u00e1genes, Craft trabaja en dos etapas.<\/p>\n<p>Primero, <strong>analiza lo que el usuario le pide y organiza c\u00f3mo deber\u00eda verse la imagen<\/strong>: d\u00f3nde colocar los elementos, qu\u00e9 tama\u00f1o darles y c\u00f3mo distribuir los textos.<\/p>\n<p>Despu\u00e9s, genera el dise\u00f1o siguiendo esa organizaci\u00f3n.<\/p>\n<p>Por ejemplo, un emprendedor podr\u00eda pedir una imagen publicitaria con su producto en el centro, un t\u00edtulo en la parte superior y espacio para una promoci\u00f3n.<\/p>\n<p>La idea es que la IA comprenda mejor esas indicaciones y produzca un resultado m\u00e1s cercano a lo solicitado, reduciendo la necesidad de empezar de nuevo.<\/p>\n<h2>Im\u00e1genes m\u00e1s precisas y f\u00e1ciles de editar<\/h2>\n<p>Uno de los principales desaf\u00edos de las im\u00e1genes generadas con IA es que, muchas veces, modificar un detalle significa tener que rehacer gran parte del dise\u00f1o.<\/p>\n<p>Canva Craft busca ofrecer un mayor control sobre la ubicaci\u00f3n de los objetos, las proporciones y los textos.<\/p>\n<p>Adem\u00e1s, sus im\u00e1genes pueden convertirse en elementos editables mediante <strong>Magic Layers<\/strong>, una funci\u00f3n de Canva que permite separar partes de una imagen para modificarlas individualmente.<\/p>\n<p>La herramienta tambi\u00e9n ofrece:<\/p>\n<ul>\n<li><strong>Im\u00e1genes de hasta 2K de resoluci\u00f3n<\/strong>, con mayor nivel de detalle.<\/li>\n<li><strong>M\u00e1s de 30 formatos y proporciones<\/strong>, pensados para publicaciones, historias, banners y otras piezas.<\/li>\n<li><strong>Generaci\u00f3n de textos en 55 idiomas<\/strong>, para incorporar palabras dentro de las im\u00e1genes.<\/li>\n<li><strong>Distintos estilos visuales<\/strong>, desde fotograf\u00edas realistas hasta ilustraciones y dise\u00f1os publicitarios.<\/li>\n<\/ul>\n<p>Estas funciones buscan facilitar el trabajo de quienes necesitan crear contenido con frecuencia.<\/p>\n<h2>Una oportunidad para emprendedores y equipos de marketing<\/h2>\n<p>Las aplicaciones van m\u00e1s all\u00e1 de generar im\u00e1genes atractivas.<\/p>\n<p>Un comercio podr\u00eda utilizar Canva Craft para desarrollar piezas promocionales, ilustrar publicaciones o explorar diferentes ideas visuales para una campa\u00f1a.<\/p>\n<p>Tambi\u00e9n puede resultar \u00fatil para peque\u00f1os negocios que necesitan adaptar sus contenidos a distintos canales, pero no cuentan con grandes equipos de dise\u00f1o.<\/p>\n<p>Eso no significa que la herramienta reemplace la revisi\u00f3n humana. Los resultados todav\u00eda pueden necesitar correcciones, especialmente en textos peque\u00f1os o detalles complejos.<\/p>\n<p>Sin embargo, <strong>la posibilidad de generar una imagen y seguir trabajando sobre ella dentro de Canva puede simplificar buena parte del proceso creativo<\/strong>.<\/p>\n<h2>\u00bfC\u00f3mo empezar a utilizar Canva Craft?<\/h2>\n<p>La herramienta ya est\u00e1 disponible para usuarios de Canva a trav\u00e9s de <a href=\"https:\/\/www.canva.com\/help\/generate-with-dreamlab\/\"><strong>Dream Lab<\/strong><\/a>, el espacio de la plataforma dedicado a generar im\u00e1genes con inteligencia artificial.<\/p>\n<p>Para utilizarla, hay que ingresar a Canva, abrir Dream Lab y escribir una descripci\u00f3n de la imagen que se desea crear.<\/p>\n<p>Tambi\u00e9n est\u00e1 disponible para desarrolladores mediante una API, que permite incorporar sus funciones a otras herramientas digitales.<\/p>\n<p>Adem\u00e1s, Canva anunci\u00f3 que trabaja en futuras integraciones con asistentes de IA, para que puedan generar im\u00e1genes como parte de tareas automatizadas.<\/p>\n<h2>La inteligencia artificial tambi\u00e9n aprende a dise\u00f1ar<\/h2>\n<p>El lanzamiento marca un nuevo paso en la evoluci\u00f3n de las herramientas creativas.<\/p>\n<p>La diferencia ya no est\u00e1 solamente en generar im\u00e1genes realistas, sino tambi\u00e9n en <strong>comprender c\u00f3mo se construye un dise\u00f1o y ofrecer mayor control sobre el resultado<\/strong>.<\/p>\n<p>Para marcas, emprendedores y creadores de contenido, esto abre nuevas posibilidades para producir piezas visuales con mayor rapidez, probar ideas y adaptarlas a sus necesidades.<\/p>\n<p>Canva Craft muestra hacia d\u00f3nde avanza esta tecnolog\u00eda: de simplemente crear im\u00e1genes a facilitar todo el proceso de dise\u00f1o.<\/p>\n<p>GS1 Argentina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Canva present\u00f3 Craft, su primer modelo propio de inteligencia artificial para generar im\u00e1genes. La herramienta promete mayor precisi\u00f3n en los dise\u00f1os, textos m\u00e1s claros y nuevas posibilidades de edici\u00f3n&hellip; <\/p>\n","protected":false},"author":2,"featured_media":6578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-6576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canva Craft: m\u00e1s control para dise\u00f1ar con IA - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"description\" content=\"Canva Craft permite crear im\u00e1genes con IA, incorporar textos y editar dise\u00f1os con mayor control. 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