{"id":6525,"date":"2026-10-06T19:43:05","date_gmt":"2026-10-06T19:43:05","guid":{"rendered":"https:\/\/codigon.gs1.org.ar\/?p=6525"},"modified":"2026-10-06T19:46:14","modified_gmt":"2026-10-06T19:46:14","slug":"qr-gs1-retail-proveedores-2027","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2026\/10\/06\/qr-gs1-retail-proveedores-2027\/","title":{"rendered":"El retail acelera el salto al QR GS1: qu\u00e9 cambia para proveedores y fabricantes"},"content":{"rendered":"
\n

Grandes cadenas europeas avanzan en la transici\u00f3n hacia c\u00f3digos 2D con est\u00e1ndares GS1. El cambio permite sumar informaci\u00f3n como lote y vencimiento, pero tambi\u00e9n plantea un nuevo desaf\u00edo para los fabricantes: adaptar sus procesos y l\u00edneas de producci\u00f3n.<\/strong><\/p>\n

El QR GS1 en retail<\/strong> empieza a pasar de las pruebas a la operaci\u00f3n real. Seg\u00fan Equipack<\/a>, cadenas como Mercadona, Carrefour<\/a>, Lidl, Alcampo y Eroski<\/strong> ya avanzan en esta transici\u00f3n y comienzan a trasladar nuevas necesidades a sus proveedores.<\/p>\n

El movimiento forma parte de una transformaci\u00f3n global que tiene a 2027 como un a\u00f1o clave<\/strong>. El objetivo de GS1 es que, para entonces, los puntos de venta est\u00e9n preparados para leer c\u00f3digos 2D con est\u00e1ndares GS1, como QR o GS1 DataMatrix, adem\u00e1s de los c\u00f3digos de barras tradicionales.<\/p>\n

No significa que el EAN-13 vaya a desaparecer de un d\u00eda para otro. La transici\u00f3n ser\u00e1 progresiva, pero fabricantes y retailers ya empiezan a prepararse.<\/p>\n

\n

\"QR<\/h2>\n
\n

\u00bfQu\u00e9 cambia con un QR GS1?<\/h2>\n

El c\u00f3digo de barras tradicional cumple una funci\u00f3n fundamental: identificar el producto a partir de su GTIN<\/strong>.<\/p>\n

Los c\u00f3digos 2D permiten sumar m\u00e1s informaci\u00f3n dentro de un espacio similar. Dependiendo de la aplicaci\u00f3n, pueden incorporar datos como lote, fecha de vencimiento o n\u00famero de serie<\/strong>, adem\u00e1s de conectar el producto con contenidos digitales mediante GS1 Digital Link<\/a>.<\/p>\n

Esto abre nuevas posibilidades durante todo el recorrido del producto.<\/p>\n

Por ejemplo, conocer autom\u00e1ticamente la fecha de vencimiento puede ayudar a gestionar mejor el stock y actuar sobre productos pr\u00f3ximos a vencer. Identificar un lote tambi\u00e9n puede facilitar procesos de trazabilidad o retiro.<\/p>\n

Y desde el mismo envase, el consumidor puede acceder a informaci\u00f3n adicional sobre el producto a trav\u00e9s de su celular.<\/p>\n

QR GS1 en retail: el desaf\u00edo tambi\u00e9n llega a la f\u00e1brica<\/h2>\n

El cambio no consiste solamente en reemplazar un c\u00f3digo impreso en el packaging.<\/p>\n

Para que funcione correctamente, las l\u00edneas de producci\u00f3n tambi\u00e9n tienen que ser capaces de imprimir, leer y verificar esos nuevos c\u00f3digos<\/strong> antes de que los productos lleguen al comercio.<\/p>\n

Ese desaf\u00edo es uno de los temas presentes en Alimentaria FoodTech 2026<\/a>, que comenz\u00f3 este 6 de octubre en Barcelona y se extender\u00e1 hasta el d\u00eda 8. El encuentro re\u00fane a m\u00e1s de 330 empresas de 22 pa\u00edses vinculadas a tecnolog\u00eda, innovaci\u00f3n y procesos para la industria alimentaria.<\/p>\n

All\u00ed, SACMI presenta PackVision<\/strong>, un sistema de inspecci\u00f3n que controla los envases mientras avanzan por la l\u00ednea de producci\u00f3n.<\/p>\n

La tecnolog\u00eda puede detectar problemas como etiquetas mal colocadas, lotes incorrectos o fechas de vencimiento err\u00f3neas y, adem\u00e1s, ya permite leer simult\u00e1neamente c\u00f3digos EAN y QR con GS1 Digital Link<\/a>.<\/strong><\/p>\n

Es un ejemplo concreto de c\u00f3mo la transici\u00f3n hacia c\u00f3digos 2D empieza a generar cambios que van mucho m\u00e1s all\u00e1 del punto de venta.<\/p>\n

Prepararse antes de 2027<\/h2>\n

Para los proveedores, el horizonte de 2027 no deber\u00eda entenderse como una fecha en la que todos los c\u00f3digos tradicionales dejar\u00e1n de funcionar.<\/p>\n

GS1 plantea una evoluci\u00f3n gradual, dando tiempo a retailers y marcas para probar, adaptar sus sistemas y preparar sus procesos<\/strong>. El objetivo es que la infraestructura necesaria para trabajar con c\u00f3digos 2D est\u00e9 ampliamente disponible. GS1 GO Customer Service Portal<\/a><\/p>\n

Por eso, empezar antes permite revisar qu\u00e9 informaci\u00f3n necesita cada producto, c\u00f3mo se genera, d\u00f3nde se almacena y si las l\u00edneas actuales est\u00e1n preparadas para imprimirla y verificarla correctamente.<\/p>\n

No es solamente una cuesti\u00f3n de packaging. Tambi\u00e9n involucra datos, sistemas, producci\u00f3n y procesos internos<\/strong>.<\/p>\n

M\u00e1s informaci\u00f3n detr\u00e1s de un mismo producto<\/h2>\n

El avance del QR GS1 en retail<\/strong> responde a una necesidad cada vez m\u00e1s concreta: disponer de m\u00e1s informaci\u00f3n sobre los productos y poder utilizarla en diferentes momentos de la cadena.<\/p>\n

El mismo envase puede ayudar a identificar un art\u00edculo en el comercio, aportar datos para mejorar su gesti\u00f3n y conectar al consumidor con informaci\u00f3n digital.<\/p>\n

Para retailers y fabricantes, el desaf\u00edo ahora es aprovechar esas posibilidades sin perder algo fundamental: que la informaci\u00f3n sea correcta, est\u00e9 bien identificada y pueda ser entendida por todos los sistemas que participan del proceso<\/strong>.<\/p>\n

La transici\u00f3n ya comenz\u00f3. Y, a medida que 2027 se acerca, prepararse deja de ser solamente una cuesti\u00f3n tecnol\u00f3gica para convertirse tambi\u00e9n en una decisi\u00f3n operativa.<\/p>\n

GS1 Argentina.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grandes cadenas europeas avanzan en la transici\u00f3n hacia c\u00f3digos 2D con est\u00e1ndares GS1. 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