{"id":6436,"date":"2026-09-15T19:29:43","date_gmt":"2026-09-15T19:29:43","guid":{"rendered":"https:\/\/codigon.gs1.org.ar\/?p=6436"},"modified":"2026-09-15T19:30:20","modified_gmt":"2026-09-15T19:30:20","slug":"mercado-libre-experience-2026-tecnologia-ia-y-nuevas-oportunidades-para-crecer-en-e-commerce","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2026\/09\/15\/mercado-libre-experience-2026-tecnologia-ia-y-nuevas-oportunidades-para-crecer-en-e-commerce\/","title":{"rendered":"Mercado Libre Experience 2026: tecnolog\u00eda, IA y nuevas oportunidades para crecer en e-commerce"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-6a56721f-c33c-83e9-8889-bbbc547676ae-9\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a56721f-c33c-83e9-8889-bbbc547676ae-9\" data-turn-id-container=\"request-6a56721f-c33c-83e9-8889-bbbc547676ae-9\" data-testid=\"conversation-turn-26\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"39852ecd-036f-4e18-847b-e022fe3132aa\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-6-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"LR5Y_W_content markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<hr \/>\n<p dir=\"auto\" data-start=\"323\" data-end=\"600\"><strong data-start=\"323\" data-end=\"600\">M\u00e1s de 10.000 personas participaron de la segunda edici\u00f3n argentina de Mercado Libre Experience. Inteligencia artificial, log\u00edstica, publicidad, medios de pago y nuevas formas de vender online atravesaron una jornada que tambi\u00e9n cont\u00f3 con la participaci\u00f3n de GS1 Argentina.<\/strong><\/p>\n<p dir=\"auto\" data-start=\"602\" data-end=\"794\">El <strong data-start=\"605\" data-end=\"625\">10 de septiembre<\/strong>, La Rural reuni\u00f3 a vendedores, emprendedores, PyMEs, grandes marcas y empresas vinculadas al comercio digital en una nueva edici\u00f3n de <strong data-start=\"760\" data-end=\"793\">Mercado Libre Experience 2026<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"796\" data-end=\"1146\">El encuentro super\u00f3 los <strong data-start=\"820\" data-end=\"844\">10.000 participantes<\/strong> y cont\u00f3 con cinco escenarios, m\u00e1s de 40 charlas, m\u00e1s de 40 speakers y m\u00e1s de 100 sponsors. La propuesta combin\u00f3 conferencias, workshops, espacios de capacitaci\u00f3n, networking y una feria de soluciones para conocer herramientas y servicios vinculados al e-commerce.<\/p>\n<hr \/>\n<h2 dir=\"auto\" data-start=\"1148\" data-end=\"1193\"><img decoding=\"async\" src=\"https:\/\/www.liderempresarial.com\/wp-content\/uploads\/2025\/08\/meli-experience-2.jpg\" alt=\"\ud83d\uded2 Ecommerce y fintech se encuentran en Mercado Libre Experience 2025 | Descubre.vc\" \/><\/h2>\n<hr \/>\n<h2 dir=\"auto\" data-start=\"1148\" data-end=\"1193\">Un evento pensado para aprender y conectar<\/h2>\n<p dir=\"auto\" data-start=\"1195\" data-end=\"1305\">Mercado Libre Experience funciona como un punto de encuentro para quienes forman parte del ecosistema digital.<\/p>\n<p dir=\"auto\" data-start=\"1307\" data-end=\"1683\">A lo largo del d\u00eda, los distintos escenarios abordaron temas como <strong data-start=\"1373\" data-end=\"1497\">ventas online, Mercado Ads, log\u00edstica, medios de pago, inteligencia artificial, automatizaci\u00f3n y crecimiento de negocios<\/strong>. Al mismo tiempo, los espacios de networking y la feria permitieron conversar directamente con empresas, especialistas y proveedores de soluciones.<\/p>\n<p dir=\"auto\" data-start=\"1685\" data-end=\"1874\">GS1 Argentina tambi\u00e9n particip\u00f3 de la jornada, acerc\u00e1ndose a un ecosistema donde la <strong data-start=\"1769\" data-end=\"1844\">identificaci\u00f3n correcta de los productos y la calidad de la informaci\u00f3n<\/strong> son cada vez m\u00e1s importantes.<\/p>\n<p dir=\"auto\" data-start=\"1876\" data-end=\"2104\">Cuando una empresa vende en marketplaces y otros canales digitales, contar con productos identificados de manera \u00fanica y datos consistentes facilita que la informaci\u00f3n pueda ser reconocida y compartida entre diferentes sistemas.<\/p>\n<h2 dir=\"auto\" data-start=\"2106\" data-end=\"2153\">El impacto del e-commerce, puesto en n\u00fameros<\/h2>\n<p dir=\"auto\" data-start=\"2155\" data-end=\"2337\">Uno de los momentos principales fue la presentaci\u00f3n de <strong data-start=\"2210\" data-end=\"2225\">Efecto MELI<\/strong>, el informe que mide el impacto econ\u00f3mico y social del ecosistema de Mercado Libre y Mercado Pago en Argentina.<\/p>\n<p dir=\"auto\" data-start=\"2339\" data-end=\"2609\">Seg\u00fan el estudio, durante 2025 la actividad vinculada a la compa\u00f1\u00eda gener\u00f3 m\u00e1s de <strong data-start=\"2421\" data-end=\"2460\">US$5.400 millones de valor agregado<\/strong>, equivalente a cerca del <strong data-start=\"2486\" data-end=\"2510\">1% del PBI argentino<\/strong>, y sostuvo 126.500 puestos de trabajo directos e indirectos.<\/p>\n<p dir=\"auto\" data-start=\"2611\" data-end=\"2889\">Adem\u00e1s, m\u00e1s de <strong data-start=\"2626\" data-end=\"2667\">3,5 millones de PyMEs y emprendedores<\/strong> operaron dentro del ecosistema y casi 42.000 comenzaron a vender durante ese a\u00f1o. Para el 67% de los vendedores, Mercado Libre represent\u00f3 su primera experiencia de venta por Internet.<\/p>\n<p dir=\"auto\" data-start=\"2891\" data-end=\"3080\">El alcance tambi\u00e9n fue geogr\u00e1fico: m\u00e1s de la mitad de las PyMEs que venden en la plataforma lograron llegar a ciudades donde antes no ten\u00edan presencia.<\/p>\n<h2 dir=\"auto\" data-start=\"3082\" data-end=\"3134\">La inteligencia artificial lleg\u00f3 a los vendedores<\/h2>\n<p dir=\"auto\" data-start=\"3136\" data-end=\"3191\">La IA tuvo un lugar importante durante toda la jornada.<\/p>\n<p dir=\"auto\" data-start=\"3193\" data-end=\"3563\">El informe revel\u00f3 que <strong data-start=\"3215\" data-end=\"3350\">casi la mitad de las PyMEs que venden en Mercado Libre utiliz\u00f3 herramientas de inteligencia artificial por primera vez durante 2025<\/strong>. Entre quienes las incorporaron, cerca del 70% las us\u00f3 para mejorar im\u00e1genes de productos, mientras que otras las aplicaron para generar videos o analizar rese\u00f1as y reclamos.<\/p>\n<p class=\"\" dir=\"auto\" data-start=\"3565\" data-end=\"3907\">Uno de los cierres destacados reuni\u00f3 a <strong data-start=\"3604\" data-end=\"3702\">Daniel Rabinovich, responsable de Tecnolog\u00eda y Operaciones de Mercado Libre, y Mario Pergolini<\/strong>, quienes conversaron sobre tecnolog\u00eda, inteligencia artificial y la manera en que estas herramientas est\u00e1n cambiando tanto los negocios como la creaci\u00f3n de contenido.<\/p>\n<h2 dir=\"auto\" data-start=\"3909\" data-end=\"3948\">Log\u00edstica y nuevas formas de comprar<\/h2>\n<p dir=\"auto\" data-start=\"3950\" data-end=\"3994\">La jornada tambi\u00e9n dej\u00f3 novedades concretas.<\/p>\n<p dir=\"auto\" data-start=\"3996\" data-end=\"4292\">Mercado Libre anunci\u00f3 que los usuarios de <strong data-start=\"4038\" data-end=\"4047\">Meli+<\/strong> acceder\u00edan a env\u00edos gratuitos desde compras de <strong data-start=\"4095\" data-end=\"4106\">$15.000<\/strong>, frente al piso anterior de $33.000. La medida busca impulsar especialmente categor\u00edas de menor valor, como alimentos, limpieza y cuidado personal.<\/p>\n<p class=\"\" dir=\"auto\" data-start=\"4294\" data-end=\"4518\">El anuncio muestra una tendencia m\u00e1s amplia: el e-commerce busca ganar espacio no solo en compras ocasionales, sino tambi\u00e9n en productos de consumo cotidiano, donde la log\u00edstica y el costo del env\u00edo pueden definir una venta.<\/p>\n<h2 dir=\"auto\" data-start=\"4520\" data-end=\"4556\">Un ecosistema que sigue creciendo<\/h2>\n<p dir=\"auto\" data-start=\"4558\" data-end=\"4684\">Mercado Libre Experience 2026 mostr\u00f3 c\u00f3mo el comercio electr\u00f3nico contin\u00faa sumando nuevas herramientas, tecnolog\u00edas y actores.<\/p>\n<p dir=\"auto\" data-start=\"4686\" data-end=\"4941\">Para las empresas, el desaf\u00edo ya no pasa solamente por \u201cestar online\u201d. Tambi\u00e9n implica <strong data-start=\"4773\" data-end=\"4940\">gestionar mejor la informaci\u00f3n, aprovechar los datos, incorporar tecnolog\u00eda y conectar correctamente cada producto con los diferentes canales donde se comercializa<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"4943\" data-end=\"5157\" data-is-last-node=\"\" data-is-only-node=\"\">En ese escenario, la participaci\u00f3n de GS1 Argentina acompa\u00f1a una transformaci\u00f3n en la que los datos confiables y la identificaci\u00f3n estandarizada se vuelven una parte cada vez m\u00e1s importante del crecimiento digital.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">GS1 Argentina.<\/div>\n<div class=\"mt-3 w-full empty:hidden has-[&gt;_:empty]:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\" data-conversation-screenshot-content=\"\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 10.000 personas participaron de la segunda edici\u00f3n argentina de Mercado Libre Experience. Inteligencia artificial, log\u00edstica, publicidad, medios de pago y nuevas formas de vender online atravesaron una jornada&hellip; <\/p>\n","protected":false},"author":2,"featured_media":6441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-6436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gs1-en-accion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado Libre Experience 2026: tecnolog\u00eda, IA y nuevas oportunidades para crecer en e-commerce - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"description\" content=\"M\u00e1s de 10.000 personas participaron de la segunda edici\u00f3n argentina de Mercado Libre Experience. 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