{"id":6404,"date":"2026-08-31T19:46:33","date_gmt":"2026-08-31T19:46:33","guid":{"rendered":"https:\/\/codigon.gs1.org.ar\/?p=6404"},"modified":"2026-08-31T19:47:03","modified_gmt":"2026-08-31T19:47:03","slug":"el-ecommerce-empieza-en-el-dato-gs1-argentina-en-ecommerce-day-2026","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2026\/08\/31\/el-ecommerce-empieza-en-el-dato-gs1-argentina-en-ecommerce-day-2026\/","title":{"rendered":"El eCommerce empieza en el dato: GS1 Argentina en eCommerce Day 2026"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-6a56721f-c33c-83e9-8889-bbbc547676ae-7\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a56721f-c33c-83e9-8889-bbbc547676ae-7\" data-turn-id-container=\"request-6a56721f-c33c-83e9-8889-bbbc547676ae-7\" data-testid=\"conversation-turn-14\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"1b80db8e-fcec-43bc-8179-63744954b207\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-6-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<hr \/>\n<p data-start=\"72\" data-end=\"272\"><strong data-start=\"72\" data-end=\"272\">En una edici\u00f3n hist\u00f3rica, que celebr\u00f3 los 20 a\u00f1os y el encuentro n\u00famero 200 del eCommerce Day Tour, GS1 Argentina present\u00f3 c\u00f3mo los datos confiables y estandarizados potencian el comercio digital.<\/strong><\/p>\n<hr \/>\n<p data-start=\"274\" data-end=\"491\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6406\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/08\/IMG_4662-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/08\/IMG_4662-1024x768.jpg 1024w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/08\/IMG_4662-300x225.jpg 300w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/08\/IMG_4662-768x576.jpg 768w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/08\/IMG_4662-1536x1152.jpg 1536w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/08\/IMG_4662.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr \/>\n<p data-start=\"493\" data-end=\"768\">La jornada, iniciativa regional del <strong data-start=\"529\" data-end=\"552\">eCommerce Institute<\/strong> y coorganizada localmente por la <strong data-start=\"586\" data-end=\"637\">C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE)<\/strong>, reuni\u00f3 a empresas, especialistas y referentes para analizar las tendencias que est\u00e1n transformando la manera de comprar y vender.<\/p>\n<p data-start=\"770\" data-end=\"952\">Bajo el concepto <strong data-start=\"787\" data-end=\"824\">\u201cEl eCommerce empieza en el dato\u201d<\/strong>, GS1 Argentina puso el foco en un elemento fundamental detr\u00e1s de cualquier operaci\u00f3n digital: <strong data-start=\"919\" data-end=\"951\">la calidad de la informaci\u00f3n<\/strong>.<\/p>\n<p data-start=\"954\" data-end=\"1136\">Detr\u00e1s de cada publicaci\u00f3n, b\u00fasqueda, compra o entrega existen datos que permiten identificar correctamente un producto y mantener su informaci\u00f3n consistente entre distintos canales.<\/p>\n<h2 data-section-id=\"19kv35e\" data-start=\"1138\" data-end=\"1178\">Datos que conectan todo el ecosistema<\/h2>\n<p data-start=\"1180\" data-end=\"1418\">El comercio electr\u00f3nico argentino contin\u00faa creciendo. De acuerdo con el <strong data-start=\"1252\" data-end=\"1294\">Informe Mid Term 2026 de CACE y Kantar<\/strong>, durante el primer semestre del a\u00f1o se vendieron <strong data-start=\"1344\" data-end=\"1417\">248 millones de unidades, un 22% m\u00e1s que en el mismo per\u00edodo anterior<\/strong>.<\/p>\n<p data-start=\"1420\" data-end=\"1541\">La inteligencia artificial tambi\u00e9n gana espacio: seg\u00fan las empresas relevadas, <strong data-start=\"1499\" data-end=\"1540\">el 71% ya utiliza IA en alg\u00fan proceso<\/strong>.<\/p>\n<p data-start=\"1543\" data-end=\"1724\">A medida que se multiplican los canales, plataformas y tecnolog\u00edas que participan de una compra, contar con informaci\u00f3n precisa sobre cada producto se vuelve todav\u00eda m\u00e1s importante.<\/p>\n<p data-start=\"1726\" data-end=\"1968\">Los <strong data-start=\"1730\" data-end=\"1748\">est\u00e1ndares GS1<\/strong> permiten utilizar un lenguaje com\u00fan para identificar y compartir esa informaci\u00f3n. De esta manera, fabricantes, distribuidores, comercios, marketplaces y proveedores tecnol\u00f3gicos pueden trabajar sobre datos consistentes.<\/p>\n<p data-start=\"1970\" data-end=\"2191\">Durante la jornada, GS1 Argentina mostr\u00f3 c\u00f3mo una correcta identificaci\u00f3n puede ayudar a las empresas a <strong data-start=\"2074\" data-end=\"2190\">ordenar la informaci\u00f3n de sus productos, ampliar su presencia digital y aprovechar nuevas oportunidades de venta<\/strong>.<\/p>\n<h2 data-section-id=\"zzsvq2\" data-start=\"2193\" data-end=\"2231\">Del eCommerce al comercio unificado<\/h2>\n<p data-start=\"2233\" data-end=\"2404\">Uno de los conceptos que atraves\u00f3 esta edici\u00f3n fue la evoluci\u00f3n hacia un comercio cada vez m\u00e1s conectado entre tiendas, marketplaces, log\u00edstica y nuevos canales digitales.<\/p>\n<p data-start=\"2406\" data-end=\"2548\">Para que un mismo producto pueda reconocerse correctamente en todos esos espacios, <strong data-start=\"2489\" data-end=\"2547\">necesita una identificaci\u00f3n \u00fanica y datos consistentes<\/strong>.<\/p>\n<p data-start=\"2550\" data-end=\"2682\">Los est\u00e1ndares GS1 ofrecen ese lenguaje com\u00fan y facilitan el intercambio de informaci\u00f3n entre los diferentes actores del ecosistema.<\/p>\n<h2 data-section-id=\"4740ry\" data-start=\"2684\" data-end=\"2733\">Una edici\u00f3n hist\u00f3rica para el comercio digital<\/h2>\n<p data-start=\"2735\" data-end=\"2868\">La edici\u00f3n 2026 tuvo adem\u00e1s un significado especial: el <strong data-start=\"2791\" data-end=\"2867\">eCommerce Day Tour celebr\u00f3 sus 20 a\u00f1os y alcanz\u00f3 su encuentro n\u00famero 200<\/strong>.<\/p>\n<p data-start=\"2870\" data-end=\"3130\">El evento cont\u00f3 con m\u00e1s de <strong data-start=\"2897\" data-end=\"2961\">7.000 inscriptos y 140 speakers nacionales e internacionales<\/strong>, que compartieron tendencias y casos sobre inteligencia artificial, comercio unificado, nuevos h\u00e1bitos de consumo, experiencias personalizadas y transformaci\u00f3n digital.<\/p>\n<p data-start=\"3132\" data-end=\"3336\">Durante la jornada tambi\u00e9n se realiz\u00f3 una nueva edici\u00f3n de los <strong data-start=\"3195\" data-end=\"3225\">eCommerce Awards Argentina<\/strong>, que reconocieron a empresas, proyectos y l\u00edderes destacados por su aporte al desarrollo del comercio digital.<\/p>\n<p data-start=\"3338\" data-end=\"3587\">La participaci\u00f3n de GS1 Argentina reforz\u00f3 un mensaje central: <strong data-start=\"3400\" data-end=\"3587\">la inteligencia artificial, la omnicanalidad y las nuevas tecnolog\u00edas pueden transformar la experiencia de compra, pero necesitan apoyarse en datos confiables para generar resultados.<\/strong><\/p>\n<p data-start=\"3589\" data-end=\"3658\">Porque antes de la publicaci\u00f3n, del clic y de la venta, est\u00e1 el dato.<\/p>\n<p data-start=\"3660\" data-end=\"3752\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"3660\" data-end=\"3752\" data-is-last-node=\"\">Y cuando ese dato es \u00fanico, estandarizado y de calidad, todo el ecosistema puede crecer.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">GS1 Argentina.<\/div>\n<\/div>\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\" data-conversation-screenshot-content=\"\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En una edici\u00f3n hist\u00f3rica, que celebr\u00f3 los 20 a\u00f1os y el encuentro n\u00famero 200 del eCommerce Day Tour, GS1 Argentina present\u00f3 c\u00f3mo los datos confiables y estandarizados potencian el comercio&hellip; <\/p>\n","protected":false},"author":2,"featured_media":6406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-6404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gs1-en-accion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El eCommerce empieza en el dato: GS1 Argentina en eCommerce Day 2026 - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"description\" content=\"El 27 de agosto, 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