{"id":6377,"date":"2026-08-27T19:58:09","date_gmt":"2026-08-27T19:58:09","guid":{"rendered":"https:\/\/codigon.gs1.org.ar\/?p=6377"},"modified":"2026-08-27T19:58:34","modified_gmt":"2026-08-27T19:58:34","slug":"el-e-commerce-crece-casi-40-mientras-el-consumo-masivo-busca-recuperarse","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2026\/08\/27\/el-e-commerce-crece-casi-40-mientras-el-consumo-masivo-busca-recuperarse\/","title":{"rendered":"El e-commerce crece casi 40% mientras el consumo masivo busca recuperarse"},"content":{"rendered":"<hr \/>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"319\" data-end=\"546\"><strong data-start=\"319\" data-end=\"546\">Los \u00faltimos datos de Scentia muestran un escenario desigual para el consumo argentino. Mientras las ventas siguen por debajo de 2025, el canal online contin\u00faa creciendo con fuerza y gana protagonismo en la forma de comprar.<\/strong><\/p>\n<p data-start=\"548\" data-end=\"795\">El consumo masivo todav\u00eda no logra consolidar una recuperaci\u00f3n en Argentina. Durante julio, las ventas estuvieron <strong data-start=\"662\" data-end=\"703\">2,6% por debajo del mismo mes de 2025<\/strong>, aunque mostraron una mejora del 4,2% frente a junio.<\/p>\n<p data-start=\"797\" data-end=\"1014\">Sin embargo, detr\u00e1s del dato general aparece una tendencia que sobresale: <strong data-start=\"871\" data-end=\"912\">el e-commerce creci\u00f3 39,9% interanual<\/strong>, muy por encima del resto de los canales relevados por Scentia.<\/p>\n<hr \/>\n<h2 data-start=\"1016\" data-end=\"1056\"><a href=\"https:\/\/redhistoria.com\/wp-content\/uploads\/2019\/12\/historia-del-ecommerce.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/redhistoria.com\/wp-content\/uploads\/2019\/12\/historia-del-ecommerce.jpg\" alt=\"Historia del eCommerce: desde los or\u00edgenes hasta el Dropshipping - Red Historia\" width=\"800\" height=\"534\" \/><\/a><\/h2>\n<hr \/>\n<h2 data-start=\"1016\" data-end=\"1056\">Un consumidor que cambia d\u00f3nde compra<\/h2>\n<p data-start=\"1058\" data-end=\"1109\">El comportamiento fue muy diferente seg\u00fan el canal.<\/p>\n<p data-start=\"1111\" data-end=\"1389\">Mientras supermercados, mayoristas, autoservicios y comercios de cercan\u00eda continuaron con ca\u00eddas interanuales, las ventas online mantuvieron una fuerte expansi\u00f3n. Las farmacias tambi\u00e9n mostraron un resultado positivo, con una suba del 2,7%.<\/p>\n<p data-start=\"1391\" data-end=\"1638\">El dato del e-commerce no aparece de forma aislada. En junio ya hab\u00eda registrado un crecimiento interanual del <strong data-start=\"1502\" data-end=\"1509\">41%<\/strong>, y fue el \u00fanico canal donde todas las categor\u00edas relevadas por Scentia mostraron aumentos.<\/p>\n<p data-start=\"1640\" data-end=\"1751\">Esto muestra que, aun en un escenario de consumo m\u00e1s cauteloso, <strong data-start=\"1704\" data-end=\"1750\">los canales digitales siguen ganando lugar<\/strong>.<\/p>\n<h2 data-start=\"1753\" data-end=\"1797\">No todos los productos se comportan igual<\/h2>\n<p data-start=\"1799\" data-end=\"1856\">Tambi\u00e9n existen diferencias importantes entre categor\u00edas.<\/p>\n<p data-start=\"1858\" data-end=\"2119\">En julio crecieron las bebidas con alcohol, las bebidas sin alcohol y, de forma m\u00e1s leve, los alimentos. En cambio, rubros como limpieza, productos impulsivos, desayuno y merienda y perecederos continuaron mostrando ca\u00eddas.<\/p>\n<p data-start=\"2121\" data-end=\"2273\">Para las empresas, seguir estos movimientos permite entender mejor d\u00f3nde aparecen nuevas oportunidades y d\u00f3nde el consumidor est\u00e1 ajustando sus compras.<\/p>\n<h2 data-start=\"2275\" data-end=\"2307\">\u00bfQu\u00e9 significa para una PyME?<\/h2>\n<p data-start=\"2309\" data-end=\"2480\">El crecimiento del e-commerce no implica abandonar los canales tradicionales. S\u00ed muestra la importancia de <strong data-start=\"2416\" data-end=\"2479\">pensar una estrategia que combine distintos puntos de venta<\/strong>.<\/p>\n<p data-start=\"2482\" data-end=\"2546\">Para una PyME, esto puede significar revisar cuestiones simples:<\/p>\n<ul data-start=\"2548\" data-end=\"2787\">\n<li data-start=\"2548\" data-end=\"2590\">\u00bfMis productos est\u00e1n disponibles online?<\/li>\n<li data-start=\"2591\" data-end=\"2635\">\u00bfLa informaci\u00f3n y las im\u00e1genes son claras?<\/li>\n<li data-start=\"2636\" data-end=\"2681\">\u00bfLos precios y el stock est\u00e1n actualizados?<\/li>\n<li data-start=\"2682\" data-end=\"2750\">\u00bfEl producto est\u00e1 correctamente identificado en todos los canales?<\/li>\n<li data-start=\"2751\" data-end=\"2787\">\u00bfS\u00e9 desde d\u00f3nde llegan mis ventas?<\/li>\n<\/ul>\n<p data-start=\"2789\" data-end=\"2952\">A medida que las compras se distribuyen entre tiendas f\u00edsicas, marketplaces y comercios online, mantener informaci\u00f3n consistente se vuelve cada vez m\u00e1s importante.<\/p>\n<h2 data-start=\"2954\" data-end=\"2995\">Un mercado que exige mirar los canales<\/h2>\n<p class=\"\" data-start=\"2997\" data-end=\"3106\">El consumo argentino sigue mostrando cautela, pero eso no significa que todos los canales se comporten igual.<\/p>\n<p data-start=\"3108\" data-end=\"3306\">Los datos de Scentia muestran justamente esa diferencia: <strong data-start=\"3165\" data-end=\"3267\">mientras el mercado general todav\u00eda busca recuperarse, el e-commerce contin\u00faa avanzando con fuerza<\/strong>.<\/p>\n<p data-start=\"3308\" data-end=\"3466\">Para las empresas, especialmente las PyMEs, entender d\u00f3nde y c\u00f3mo est\u00e1n comprando los consumidores puede ser tan importante como saber cu\u00e1nto est\u00e1n comprando.<\/p>\n<hr \/>\n<p data-start=\"3308\" data-end=\"3466\">Fuente: Scentia<\/p>\n<p data-start=\"3308\" data-end=\"3466\">Gs1 Argentina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los \u00faltimos datos de Scentia muestran un escenario desigual para el consumo argentino. Mientras las ventas siguen por debajo de 2025, el canal online contin\u00faa creciendo con fuerza y gana&hellip; <\/p>\n","protected":false},"author":2,"featured_media":6379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-6377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias-y-mercados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El e-commerce crece casi 40% mientras el consumo masivo busca recuperarse - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"description\" content=\"Los \u00faltimos datos de Scentia muestran un escenario desigual para el consumo argentino. 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