Semana Saludable<\/strong>, que se realizar\u00e1 del 21 al 27 de septiembre de 2026.<\/p>\nEl encuentro reuni\u00f3 a referentes y actores del sector para compartir los principales objetivos de una propuesta que busca promover h\u00e1bitos saludables y, al mismo tiempo, acompa\u00f1ar el crecimiento de las empresas vinculadas con este mercado.<\/p>\n
Una propuesta que busca estar presente en la vida cotidiana<\/h2>\n
La Semana Saludable comenzar\u00e1 el 21 de septiembre, D\u00eda de la Primavera, y durante siete d\u00edas tendr\u00e1 presencia en distintos puntos de contacto con los consumidores.<\/p>\n
Diet\u00e9ticas, supermercados, almacenes y mayoristas ser\u00e1n parte de la iniciativa. Tambi\u00e9n se sumar\u00e1n restaurantes, bares, confiter\u00edas, hoteles, gimnasios y otros espacios.<\/p>\n
Durante la semana habr\u00e1 descuentos, promociones, degustaciones, men\u00fas saludables y diferentes experiencias. Adem\u00e1s, se realizar\u00e1n charlas, webinars, conferencias y acciones en redes sociales.<\/p>\n
El comercio electr\u00f3nico tambi\u00e9n tendr\u00e1 su lugar a trav\u00e9s de una Cyber Week<\/strong> orientada a impulsar la venta online.<\/p>\n\u201cNuestro objetivo es que cuando la gente, esa semana, se siente en un restaurante, el mozo promocione la Semana Saludable\u201d, explic\u00f3 Fernando Aguirre, presidente de CAPS, durante la presentaci\u00f3n.<\/p>\n
\n![\"\"](\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/08\/2417ddb9-2a58-442c-8b73-90bc1b1b2fc7.jpg\")
<\/h2>\n
\nUna mirada m\u00e1s amplia sobre el bienestar<\/h2>\n
La propuesta parte de una idea central: lo saludable va m\u00e1s all\u00e1 de la alimentaci\u00f3n.<\/p>\n
Seg\u00fan explic\u00f3 Aguirre, la iniciativa se organiza alrededor de cuatro pilares: alimentaci\u00f3n, descanso, actividad f\u00edsica y actividades sociales<\/strong>.<\/p>\nEsta mirada acompa\u00f1a a consumidores que prestan cada vez m\u00e1s atenci\u00f3n a los productos que eligen y a los h\u00e1bitos que forman parte de su vida diaria.<\/p>\n
En ese escenario, alimentos, bebidas, suplementos y productos de cuidado personal vinculados con el bienestar ganan protagonismo y abren nuevas oportunidades para las empresas del sector.<\/p>\n
Nuevas oportunidades para empresas y comercios<\/h2>\n
Adem\u00e1s de acercar la propuesta a los consumidores, la Semana Saludable busca conectar a productores, industrias, retailers y otras organizaciones relacionadas con este mercado.<\/p>\n
Tambi\u00e9n apunta a impulsar nuevas oportunidades comerciales y acompa\u00f1ar la llegada de productos saludables argentinos a otros mercados.<\/p>\n
Como parte de las actividades, el 8 de septiembre<\/strong> se realizar\u00e1 una Ronda de Negocios nacional e internacional junto con la Confederaci\u00f3n Argentina de la Mediana Empresa (CAME).<\/p>\nEl encuentro tendr\u00e1 lugar en la sede de CAME, en la Ciudad Aut\u00f3noma de Buenos Aires, y reunir\u00e1 a productores, industriales y retailers mediante una agenda de reuniones previamente coordinadas.<\/p>\n
Una semana para poner el bienestar en agenda<\/h2>\n
Con acciones en puntos de venta, propuestas gastron\u00f3micas, actividades digitales y encuentros profesionales, la Semana Saludable 2026 buscar\u00e1 generar un espacio com\u00fan para empresas, organizaciones y consumidores.<\/p>\n
Del 21 al 27 de septiembre, la iniciativa pondr\u00e1 el foco en h\u00e1bitos que forman parte de la vida cotidiana y, al mismo tiempo, en las oportunidades que presenta un mercado cada vez m\u00e1s atento al bienestar y a las nuevas formas de consumo.<\/p>\n
GS1 Argentina.<\/p>\n","protected":false},"excerpt":{"rendered":"
Del 21 al 27 de septiembre, la Semana Saludable reunir\u00e1 a empresas, comercios, organizaciones y consumidores alrededor de cuatro ejes: alimentaci\u00f3n, descanso, actividad f\u00edsica y v\u00ednculos sociales. La iniciativa fue… <\/p>\n","protected":false},"author":2,"featured_media":6334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-6332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias-y-mercados"],"yoast_head":"\n
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