{"id":6217,"date":"2026-07-21T15:47:35","date_gmt":"2026-07-21T15:47:35","guid":{"rendered":"https:\/\/codigon.gs1.org.ar\/?p=6217"},"modified":"2026-07-21T15:50:30","modified_gmt":"2026-07-21T15:50:30","slug":"qr-gs1-un-solo-codigo-multiples-posibilidades","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2026\/07\/21\/qr-gs1-un-solo-codigo-multiples-posibilidades\/","title":{"rendered":"QR GS1: un c\u00f3digo, infinitas posibilidades\u00a0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6221 size-large\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/07\/5_qr_feed-1-e1784648701791-1024x704.jpg\" alt=\"\" width=\"1024\" height=\"704\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/07\/5_qr_feed-1-e1784648701791-1024x704.jpg 1024w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/07\/5_qr_feed-1-e1784648701791-300x206.jpg 300w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/07\/5_qr_feed-1-e1784648701791-768x528.jpg 768w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2026\/07\/5_qr_feed-1-e1784648701791.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>\u00bfSab\u00edas que existe un QR que no solo abre una p\u00e1gina, sino que tambi\u00e9n puede identificar un producto, brindar informaci\u00f3n al consumidor y aportar datos para su venta o trazabilidad?\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Ese es el\u00a0<\/span><b><span data-contrast=\"auto\">QR GS1<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Un c\u00f3digo con m\u00e1s capacidad<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">El QR es un c\u00f3digo bidimensional: guarda informaci\u00f3n tanto de forma horizontal como vertical. Por eso puede contener m\u00e1s datos que un c\u00f3digo de barras tradicional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el caso del QR GS1, esa capacidad se combina con\u00a0<\/span><b><span data-contrast=\"auto\">GS1 Digital\u00a0Link<\/span><\/b><span data-contrast=\"auto\">, un est\u00e1ndar que permite incluir dentro de una direcci\u00f3n web la identificaci\u00f3n \u00fanica del producto, como su GTIN, y sumar datos como lote, vencimiento o n\u00famero de serie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Un mismo c\u00f3digo, distintos usos<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Una de sus principales ventajas es que el mismo QR puede ser interpretado de diferentes maneras seg\u00fan el dispositivo y el sistema que lo escanee.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por ejemplo:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Un consumidor puede escanearlo con su celular y acceder a ingredientes, al\u00e9rgenos, instrucciones, promociones o informaci\u00f3n sobre reciclaje.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Un punto de venta puede utilizarlo para identificar el producto y procesar la venta.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Un sistema log\u00edstico puede aprovechar datos como el lote o el vencimiento para mejorar el control y la trazabilidad.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Esto depende de c\u00f3mo est\u00e9 implementado el QR y de las capacidades del sistema lector. El c\u00f3digo funciona como un puente entre el producto f\u00edsico y la informaci\u00f3n que necesita cada actor de la cadena.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, puede utilizarse para crear acciones de marketing interactivas, conectando el envase con experiencias digitales como promociones, contenidos exclusivos, juegos, encuestas o programas de fidelizaci\u00f3n. De esta manera, el QR no solo aporta informaci\u00f3n, sino que tambi\u00e9n puede generar una relaci\u00f3n m\u00e1s cercana y din\u00e1mica entre la marca y el consumidor.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">\u00bfEn qu\u00e9 se diferencia de un QR com\u00fan?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Un QR com\u00fan suele dirigir a todas las personas al mismo enlace: una p\u00e1gina web, un formulario o una promoci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El QR GS1 tambi\u00e9n puede llevar a contenido online, pero adem\u00e1s incorpora una identificaci\u00f3n estandarizada del producto.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, el contenido asociado puede actualizarse sin necesidad de modificar ni volver a imprimir el c\u00f3digo del envase.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">\u00bfCu\u00e1ndo usar cada uno?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Un QR com\u00fan alcanza cuando solo\u00a0necesit\u00e1s\u00a0compartir un enlace puntual, como una campa\u00f1a, un formulario o una red social.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El QR GS1 es m\u00e1s conveniente cuando el c\u00f3digo estar\u00e1 aplicado sobre un producto y\u00a0necesit\u00e1s:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identificarlo mediante su GTIN.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Compartir informaci\u00f3n confiable con el consumidor.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gestionar lotes, vencimientos o n\u00fameros de serie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mejorar la trazabilidad.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Integrarlo con procesos comerciales y log\u00edsticos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">No es simplemente un QR con m\u00e1s informaci\u00f3n. Es un c\u00f3digo preparado para conectar al producto con consumidores, comercios y empresas a lo largo de toda la cadena de valor.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gs1.org.ar\/Site\/EstandaresSoluciones_Bootstrap5\/QR_GS1.html\">C\u00f3digo QR GS1\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que existe un QR que no solo abre una p\u00e1gina, sino que tambi\u00e9n puede identificar un producto, brindar informaci\u00f3n al consumidor y aportar datos para su venta o trazabilidad?\u00a0&hellip; <\/p>\n","protected":false},"author":2,"featured_media":6221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[693050626],"tags":[],"class_list":["post-6217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QR GS1: un c\u00f3digo, infinitas posibilidades\u00a0 - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"description\" content=\"El QR es un c\u00f3digo bidimensional: guarda informaci\u00f3n tanto de forma horizontal como vertical. 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