{"id":4112,"date":"2022-12-07T13:03:37","date_gmt":"2022-12-07T16:03:37","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=4112"},"modified":"2022-12-07T13:03:37","modified_gmt":"2022-12-07T16:03:37","slug":"se-lanzo-la-camara-argentina-de-productos-saludables","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2022\/12\/07\/se-lanzo-la-camara-argentina-de-productos-saludables\/","title":{"rendered":"Se lanz\u00f3 la C\u00e1mara Argentina de Productos Saludables"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2022\/12\/Blog-12-1024x512.png\" alt=\"\" class=\"wp-image-4114\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El lunes 5 de diciembre, en la sede CAS y FASA se llev\u00f3 a cabo el evento de presentaci\u00f3n de la C\u00e1mara Argentina de Productos Saludables (CAPS). El encuentro fue presencial y adem\u00e1s se transmiti\u00f3 v\u00eda Zoom. All\u00ed se habl\u00f3 sobre esta categor\u00eda en constante crecimiento, de la mano de una serie de conferencias de especialistas en la industria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, se present\u00f3 el proyecto conjunto de <em>retailers<\/em> y proveedores para la presentaci\u00f3n de esta c\u00e1mara. Esta novedad se dio a conocer en el marco de las 40 Jornadas del Supermercadismo, que se extendieron hasta este martes 6 de diciembre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fernando Aguirre, vocero de CAS y FASA, estuvo al frente de la charla. El ejecutivo tambi\u00e9n estuvo acompa\u00f1ado por distintos representantes de empresas de este segmento. Entre ellos otros de los oradores fueron Ricardo Zorz\u00f3n, presidente de la CAS, y Gabriela Zorz\u00f3n. Adem\u00e1s, tambi\u00e9n participaron autoridades de GS1, como Gabriel Melchior y Roxana Saravia. En primer lugar, Zorz\u00f3n, como titular de la CAS, valor\u00f3 la presencia de los supermercadistas y su participaci\u00f3n en el lanzamiento de la nueva c\u00e1mara de productos saludables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los principales objetivos del lanzamiento de la CAPS se enumeraron: apoyar a los productores; abrir nuevos canales de comercializaci\u00f3n internos y externos, de productos saludables y org\u00e1nicos en particular; avanzar en la certificaci\u00f3n de los productos saludables; concientizar a los consumidores; fomentar la promoci\u00f3n de esta categor\u00eda y generar eventos relacionados con estos alimentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este sentido se hizo referencia, por caso, a generar una semana de los productos saludables. Adem\u00e1s, se busca representar a sus socios ante el gobierno y otras entidades. Finalmente, la c\u00e1mara apunta a que los supermercados empiecen a trabajar sobre la sectorizaci\u00f3n, la ambientaci\u00f3n, y el surtido de los art\u00edculos saludables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el encuentro, a su vez, Gabriela Zorz\u00f3n, nutricionista y parte de Zorz\u00f3n Supermercados, profundiz\u00f3 en qu\u00e9 se define como productos saludables, entre otras cuestiones clave para esta industria que tiene un gran potencial en la Argentina y en todo el mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A su turno, Gabriel Melchior de GS1 habl\u00f3 sobre el trabajo colaborativo que llevan a cabo junto con los representantes de la industria y puso de relieve el lanzamiento de su nueva plataforma NegociAR, as\u00ed como tambi\u00e9n lo hizo Saravia. A su vez se puso la lupa sobre la recientemente lanzada Escuela de Supermercadismo, a trav\u00e9s de un acuerdo entre la CAS, la CAC y la Universidad CAECE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: <a href=\"http:\/\/www.america-retail.com\" rel=\"nofollow\">http:\/\/www.america-retail.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lunes 5 de diciembre, en la sede CAS y FASA se llev\u00f3 a cabo el evento de presentaci\u00f3n de la C\u00e1mara Argentina de Productos Saludables (CAPS). El encuentro fue&hellip; <\/p>\n","protected":false},"author":2,"featured_media":4114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-4112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias-y-mercados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Se lanz\u00f3 la C\u00e1mara Argentina de Productos Saludables - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codigon.gs1.org.ar\/index.php\/2022\/12\/07\/se-lanzo-la-camara-argentina-de-productos-saludables\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se lanz\u00f3 la C\u00e1mara Argentina de Productos Saludables - C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"og:description\" content=\"El lunes 5 de diciembre, en la sede CAS y FASA se llev\u00f3 a cabo el evento de presentaci\u00f3n de la C\u00e1mara Argentina de Productos Saludables (CAPS). 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