{"id":3381,"date":"2021-09-23T08:43:29","date_gmt":"2021-09-23T11:43:29","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=3381"},"modified":"2026-07-13T20:12:58","modified_gmt":"2026-07-13T20:12:58","slug":"marketing-inbound-que-es-y-como-aplicarlo","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2021\/09\/23\/marketing-inbound-que-es-y-como-aplicarlo\/","title":{"rendered":"Marketing Inbound: \u00bfQu\u00e9 es y c\u00f3mo aplicarlo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2021\/09\/inbound-2-1024x512.png\" alt=\"\" class=\"wp-image-3384\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2021\/09\/inbound-2-1024x512.png 1024w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2021\/09\/inbound-2-300x150.png 300w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2021\/09\/inbound-2-768x384.png 768w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2021\/09\/inbound-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound es un t\u00e9rmino que se aplica a ventas y marketing para referirse a la atracci\u00f3n de visitantes al sitio web, blog o redes sociales de una empresa con el objetivo de generar contactos y ampliar las perspectivas de ventas. Hoy las empresas reconocen la importancia de mantener un estrecho contacto con los clientes, mientras que los clientes esperan que el contacto se vea reflejado en respuestas claras a sus preguntas e inquietudes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes, muchas veces potenciales, suelen comunicarse con las empresas en busca de informaci\u00f3n sobre productos o servicios antes de definir una acci\u00f3n de compra. Cuando un cliente muestra un marcado inter\u00e9s en su consulta, la llamada significa una oportunidad de venta para la empresa y es entonces cuando entra en funciones el Marketing Inbound. Los responsables de atender las inquietudes del cliente tendr\u00e1n que enfocarse en sus necesidades, dudas y objetivos, y reunir la mayor cantidad de informaci\u00f3n posible sobre \u00e9l, sea un cliente establecido o un cliente potencial. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que los leads del Marketing Inbound profundizan el contenido propuesto, se forma un perfil digital, es decir una serie de datos que se agregan a la informaci\u00f3n ofrecida por cualquiera de las v\u00edas que maneja la empresa en forma virtual, los que permiten comprender al cliente contactado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para no fallar al responder los requerimientos de los clientes, el proceso del Marketing Inbound debe considerar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>cu\u00e1les son las preguntas frecuentes que hacen quienes consultan;<\/li><li>otras preguntas no planteadas que puedan interesar para mejorar los fines de negocio de la empresa;<\/li><li>el m\u00e1ximo conocimiento del producto o servicio ofrecido para no responder en forma dubitativa o con evasivas;<\/li><li>respuestas amigables ante posibles objeciones o reclamos del cliente;<\/li><li>la forma m\u00e1s contundente para que los clientes se sientan entendidos y atendidos; &nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de todos estos detalles planteados, una empresa debe tener muy claro que una llamada Inbound no califica autom\u00e1ticamente a un cliente como dispuesto a la compra. Y tambi\u00e9n se debe tener en cuenta que cada empresa act\u00faa con un criterio diferente que exige definir perfiles para quienes se desempe\u00f1an en el Marketing Inbound o en Ventas Inbound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un cliente hace una consulta por un producto o servicio manifestar\u00e1 alg\u00fan inter\u00e9s en la compra, y la forma en que la respuesta sea desarrollada ser\u00e1 el factor fundamental que permitir\u00e1 avanzar hacia la decisi\u00f3n final. <strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inbound es un t\u00e9rmino que se aplica a ventas y marketing para referirse a la atracci\u00f3n de visitantes al sitio web, blog o redes sociales de una empresa con el&hellip; <\/p>\n","protected":false},"author":2,"featured_media":3384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-3381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias-y-mercados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Inbound: \u00bfQu\u00e9 es y c\u00f3mo aplicarlo? - 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