{"id":2586,"date":"2020-11-05T13:22:59","date_gmt":"2020-11-05T16:22:59","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2586"},"modified":"2020-11-05T13:22:59","modified_gmt":"2020-11-05T16:22:59","slug":"entrega-del-premio-a-la-iniciativa-dealers-help-dealers","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2020\/11\/05\/entrega-del-premio-a-la-iniciativa-dealers-help-dealers\/","title":{"rendered":"Entrega del premio a la iniciativa \u00abDealers help dealers\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>En una ceremonia virtual de premios, el 30 de septiembre de este a\u00f1o, GS1 Alemania present\u00f3 el \u201cPremio especial ECR para los h\u00e9roes de la hora\u201d. Los nominados fueron empresas y colaboraciones que actualmente est\u00e1n aplicando el concepto de Respuesta Eficiente al Consumidor (ECR) en un grado excepcional en este momento desafiante y han demostrado la importancia de ECR con soluciones creativas. Ha prevalecido la iniciativa \u00abDealers Help Dealers\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/11\/gs1-alemania-1024x576.png\" alt=\"\" class=\"wp-image-2588\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/11\/gs1-alemania-1024x576.png 1024w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/11\/gs1-alemania-300x169.png 300w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/11\/gs1-alemania-768x432.png 768w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/11\/gs1-alemania.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCorona nos ha acercado a todos. En la pandemia, la importancia del premio ECR y su principal preocupaci\u00f3n, la cooperaci\u00f3n con los consumidores, ha pasado a primer plano\u201d, explica Regina Haas-Hamannt, <em>Lead Innovation + Academy<\/em> en GS1 Alemania. \u201cEl compromiso del ganador del premio de este a\u00f1o subraya esto de una manera especial. Los miembros de la iniciativa, as\u00ed como sus ayudantes, han logrado cosas incre\u00edbles, y todo ello de forma voluntaria y en todas las industrias \u00ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La pandemia de la corona afecta al comercio minorista en su estructura b\u00e1sica, independientemente de si se trata de una empresa tradicional o una <em>start-up<\/em>, una empresa mediana o un grupo, estacionaria u online. Es por eso que las empresas minoristas medianas bajo el liderazgo de Marcus Diekmann, el CEO Rose Bikes y la consultora de medios Vera Vaubel, fundaron un grupo en la plataforma de carrera de LinkedIn en marzo de este a\u00f1o para apoyar y conectar en red a mujeres y hombres afectados. El sitio web <a href=\"http:\/\/www.haendler-helfen-haendlern.com\" rel=\"nofollow\">http:\/\/www.haendler-helfen-haendlern.com<\/a> se puso en marcha durante la noche. Despu\u00e9s de 48 horas, el grupo ten\u00eda 400 miembros. En el primer paso, el objetivo es compartir informaci\u00f3n sobre programas de ayuda y fondos del estado, gobierno federal, UE, bancos, KFW u otras instituciones e intercambiar ideas sobre posibles medidas, como programas de liquidez o exenciones fiscales. La red ha crecido ahora a m\u00e1s de 2.700 miembros, incluidos distribuidores, asociaciones comerciales y empresariales, periodistas y expertos comerciales. Adem\u00e1s de Rose Bikes, distribuidores como BabyOne, MediaMarkt, Saturn, TomTailor e Intersport apoyan la iniciativa. \u201cSolo si actuamos juntos seremos capaces de superar los desaf\u00edos en estos momentos especiales. Esto requiere creatividad y transferencia de conocimiento por parte de los emprendedores, independientemente del segmento del que provengan. Por tanto, estamos muy satisfechos con el \u00e9xito de la iniciativa hasta la fecha y muchas gracias por el reconocimiento especial en forma de premio ECR\u201d, explica Diekmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s del intercambio de conocimientos, incluso a trav\u00e9s de charlas digitales con oradores reconocidos, la iniciativa tambi\u00e9n quiere ofrecer a los minoristas y propietarios de peque\u00f1as tiendas la oportunidad de dar el salto a las ventas en l\u00ednea. En un hackathon, un equipo de m\u00e1s de 30 desarrolladores programa el sistema de tienda de c\u00f3digo abierto gratuito \u00ab<em>Downtown<\/em>\u00ab. La tecnolog\u00eda que la respalda ofrece una infraestructura funcional de ventas y entrega con la que los minoristas pueden vender r\u00e1pidamente sus productos a trav\u00e9s de Internet. Para el futuro, los creadores de la iniciativa planean ofrecer cursos de formaci\u00f3n online gratuitos sobre digitalizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada a\u00f1o, el <em>ECR Award<\/em>, con el amable apoyo del auditor PWC y su consultor\u00eda de estrategia global \u00ab<em>Strategy<\/em> &amp;\u00bb, honra el compromiso ejemplar a lo largo de toda la cadena de valor, que se centra en las necesidades de compradores y consumidores. Esto corresponde totalmente al significado de la idea ECR (<em>Efficient Consumer Response<\/em>), un concepto estrat\u00e9gico en la industria de bienes de consumo en el que todos los socios trabajan juntos para optimizar la red de valor agregado en beneficio de las necesidades del cliente y la reducci\u00f3n de costos. M\u00e1s informaci\u00f3n: <a href=\"http:\/\/www.ecraward.de\" rel=\"nofollow\">http:\/\/www.ecraward.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: <a href=\"https:\/\/www.gs1-germany.de\/\" data-type=\"URL\" data-id=\"https:\/\/www.gs1-germany.de\/\">GS1 Alemania<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una ceremonia virtual de premios, el 30 de septiembre de este a\u00f1o, GS1 Alemania present\u00f3 el \u201cPremio especial ECR para los h\u00e9roes de la hora\u201d. Los nominados fueron empresas&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[],"class_list":["post-2586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estandares-gs1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrega del premio a la iniciativa &quot;Dealers help dealers&quot; - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codigon.gs1.org.ar\/index.php\/2020\/11\/05\/entrega-del-premio-a-la-iniciativa-dealers-help-dealers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrega del premio a la iniciativa &quot;Dealers help dealers&quot; - C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"og:description\" content=\"En una ceremonia virtual de premios, el 30 de septiembre de este a\u00f1o, GS1 Alemania present\u00f3 el \u201cPremio especial ECR para los h\u00e9roes de la hora\u201d. 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