{"id":2127,"date":"2020-07-24T10:23:00","date_gmt":"2020-07-24T13:23:00","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2127"},"modified":"2020-07-24T10:23:00","modified_gmt":"2020-07-24T13:23:00","slug":"como-aplicar-blockchain-una-tecnologia-disruptiva-en-el-sector-agroindustrial","status":"publish","type":"post","link":"https:\/\/codigon.gs1.org.ar\/index.php\/2020\/07\/24\/como-aplicar-blockchain-una-tecnologia-disruptiva-en-el-sector-agroindustrial\/","title":{"rendered":"\u00bfC\u00f3mo aplicar Blockchain, una tecnolog\u00eda disruptiva en el sector agroindustrial?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Jueves 16 de julio 2020, \u00a8C\u00f3rdoba Blockchain HUB\u00a8, un espacio intersectorial formado a partir de la articulaci\u00f3n entre el gobierno de la provincia de C\u00f3rdoba a trav\u00e9s del Ministerio de Ciencia y Tecnolog\u00eda y los <em>clusters<\/em> tecnol\u00f3gicos de C\u00f3rdoba, empresas y <em>StartUps<\/em> de base tecnol\u00f3gica, instituciones educativas, cuyo fin es trabajar colaborativamente en la generaci\u00f3n de proyectos espec\u00edficos vinculados a la aplicaci\u00f3n de la tecnolog\u00eda Blockchain, realiz\u00f3 el <em>MeetUp<\/em> \u00a8\u00bfC\u00f3mo aplicar, Blockchain, una tecnolog\u00eda disruptiva en el sector agroindustrial?\u00a8, con la participaci\u00f3n, entre otros, de Roxana Saravia, Gerente de Soluciones de Trazabilidad y Gobierno en GS1 Argentina Coordinadora Regional de Trazabilidad &#8211; LATAM<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-36-1024x576.png\" alt=\"\" class=\"wp-image-2142\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-36-1024x576.png 1024w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-36-300x169.png 300w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-36-768x432.png 768w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-36.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"219\" src=\"\/\">El ciclo \u00a8+BLOCKCHAIN\u00a8 tiene previsto 5 <em>MeetUps<\/em> que se realizar\u00e1n los jueves 16 (el presente), 23 y 30 de julio, y jueves 6 y 13 de agosto, v\u00eda plataforma ZOOM y con transmisi\u00f3n simult\u00e1nea en vivo por el canal de YouTube del Ministerio de Ciencia y Tecnolog\u00eda. All\u00ed, representantes de los <em>clusters<\/em> tecnol\u00f3gicos de C\u00f3rdoba, las Universidades y la comunidad de Blockchain en C\u00f3rdoba. All\u00ed, adem\u00e1s de promover la vinculaci\u00f3n entre especialistas, desarrolladores de la tecnolog\u00eda Blockchain y representantes de diversas cadenas, se presentan casos de aplicaci\u00f3n para transformar cada uno de esos sectores a partir del uso y aplicaci\u00f3n de Blockchain sobre agro alimentos, salud y tecnolog\u00eda m\u00e9dica, relaciones jur\u00eddico-legales, finanzas y actividad notarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta ocasi\u00f3n, los oradores fueron <strong>Mar\u00eda Munaro<\/strong>, <em>Client Architect<\/em> Sector P\u00fablico &amp; L\u00edder de Blockchain IBM para Argentina;<strong> I\u00f1igo Landeta<\/strong>, CEO &amp; Co-Founder de GenGanar, <strong>Luis Carbajo, VOTTUN<\/strong>, CEO @Vottun, <em>Board Member &amp; Business Angel<\/em>,<strong> Jes\u00fas Ju\u00e1rez<\/strong>, Director Tecnol\u00f3gico en Caladero y  <strong>Roxana Saravia<\/strong>, quien disert\u00f3 sobre<em> \u00a8Trazabilidad con un lenguaje com\u00fan para la industria de agro alimentos\u00a8 <\/em>en la que explic\u00f3 por qu\u00e9 los est\u00e1ndares globales GS1 permiten establecer un lenguaje com\u00fan para integrar los datos en toda la cadena. Lo primero que destac\u00f3 la experta fue que:<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"204\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-2.png\" alt=\"\" class=\"wp-image-2133\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>\u00a8La trazabilidad deber\u00eda tener un lenguaje com\u00fan para industria de agro alimentos\u00a8. <\/strong>Con este marco hay dos premisas fundamentales a agregar: El consumidor cada vez quiere m\u00e1s informaci\u00f3n y la cadena agroalimentaria necesita imperiosamente compartir datos y busca beneficiarse de <em>Blockchain<\/em> para satisfacer sus necesidades de intercambio de informaci\u00f3n. El consumidor es hoy cada vez m\u00e1s exigente y quiere acceder a la posibilidad de validar la calidad, la procedencia y la autenticidad de los productos. La integraci\u00f3n entre el productor y el consumidor hace que la trazabilidad cobre una nueva relevancia, \u00a8en especial por su capacidad para mostrar procesos y por su garant\u00eda de transparencia\u00a8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a8La informaci\u00f3n que necesita el consumidor b\u00e1sicamente es la marca, el fabricante, los ingredientes que componen el producto y si su consumo es, efectivamente, seguro para la salud\u00a8, afirm\u00f3 Roxana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"311\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-3.png\" alt=\"\" class=\"wp-image-2134\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-3.png 567w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-3-300x165.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a8La trazabilidad permite, entre otras cosas, Rastrear un caj\u00f3n de fruta para conocer la granja en s\u00f3lo dos segundos. Este es el poder potencialmente desatado por la tecnolog\u00eda Blockchain que da, a su vez, nuevas posibilidades a los conceptos de transparencia e intercambio de datos, dando visibilidad en los procesos y dejando satisfecho al consumidor\u00a8, agreg\u00f3.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>\u00a8NO hay necesidad de inventar la rueda\u00a8, Roxana Saravia, GS1 Argentina.<\/strong> <strong>Las empresas buscan utilizar Blockchain para facilitar el intercambio de datos y para ello, es fundamental un lenguaje com\u00fan, siguiendo el modelo descentralizado, en donde hay muchos \u00a8due\u00f1os de datos\u00a8 compartidos, que garanticen una \u00a8verdad \u00fanica\u00a8, sin chance de manipulaci\u00f3n de los datos ingresados.<\/strong> La clave entonces de <em>Bockchain<\/em>, es la <strong>interoperabilidad <\/strong>y eso requiere de est\u00e1ndares. Una identificaci\u00f3n \u00fanica, a trav\u00e9s de un lenguaje com\u00fan estandarizado, crea un ecosistema y redes que vinculan de manera segura a personas, lugares y cosas y esos es algo que GS1 est\u00e1 en condiciones, claramente, de aportar \u00a8, remarc\u00f3<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"276\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-5.png\" alt=\"\" class=\"wp-image-2137\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-5.png 569w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-5-300x146.png 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se necesita que los procesos comerciales b\u00e1sicos de las organizaciones se adapten para compartir \u00a8sets de datos\u00a8 que aporten el valor esperado y lograr un sistema con tecnolog\u00eda Blockchain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los est\u00e1ndares para un lenguaje com\u00fan son la base:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"225\" src=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-6.png\" alt=\"\" class=\"wp-image-2138\" srcset=\"https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-6.png 567w, https:\/\/codigon.gs1.org.ar\/wp-content\/uploads\/2020\/08\/image-6-300x119.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"383\" src=\"\/\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a8Los est\u00e1ndares hacen posible la transparencia y la confianza, facilitando datos confiables del producto requeridos para visibilidad y trazabilidad, proporcionando entornos m\u00e1s seguros para los consumidores y la cadena por igual. NO hay necesidad de inventar la rueda. Se ha trabajado durante a\u00f1os para crear un lenguaje global de identificaci\u00f3n e intercambio de datos en la cadena comercial. Este trabajo, y el resto del sistema de est\u00e1ndares GS1, se puede aprovechar para acelerar las nuevas empresas y la industria que desean utilizar la tecnolog\u00eda Blockchain para abordar las aplicaciones comerciales con relaci\u00f3n a datos al consumidor (calidad, seguridad), Identificaci\u00f3n est\u00e1ndar de productos y unidades log\u00edsticas, documentos electr\u00f3nicos y gesti\u00f3n de trazabilidad de toda la cadena, resalt\u00f3 en otro momento la representante de GS1 Argentina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el Zoom propuesto por \u00a8C\u00f3rdoba Blockchain HUB\u00a8 tambi\u00e9n participaron Mar\u00eda Munaro con la charla \u00a8 \u00bfC\u00f3mo seguir el camino de tu comida? IBM Food Trust!: Una soluci\u00f3n que integra el est\u00e1ndar de trazabilidad y <em>Bockchain<\/em>\u00a8, I\u00f1igo Landeta de Genganar con \u00a8El 1er Mercado Online para la Gen\u00e9tica Bovina\u00a8 y Luis Carbajo de VOTTUN y Jes\u00fas Ju\u00e1rez de CALADERO con \u00a8Trazabilidad del pescado de Caladero mediante tecnolog\u00eda <em>Bockchain<\/em>\u00a8. Un caso exitoso de Vottun en Caladero, una de las principales empresas espa\u00f1olas productoras de pescado fresco, cuyo cliente principal es Mercadona, la cadena de supermercados m\u00e1s grande de Espa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: <a href=\"https:\/\/bit.ly\/Blockchain_IndustriaAgroalimentos\">https:\/\/bit.ly\/Blockchain_IndustriaAgroalimentos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Jueves 16 de julio 2020, \u00a8C\u00f3rdoba Blockchain HUB\u00a8, un espacio intersectorial formado a partir de la articulaci\u00f3n entre el gobierno de la provincia de C\u00f3rdoba a trav\u00e9s del Ministerio&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-2127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gs1-en-accion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo aplicar Blockchain, una tecnolog\u00eda disruptiva en el 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